1994
MDL Group began operations in 1994, trading in world-renowned brands. The same year saw the opening of the first Bally store, marking the beginning of an exceptional fashion history for MDL Group.
1997
Opening of a Palmers store, the most famous brand of women's and men's underwear in Europe.
1998
MDL is a franchise partner of MaxMara Fashion Group and opens a Max Mara boutique, which rapidly develops over the next few years and becomes a benchmark for style and refined elegance on the Bulgarian fashion market.
Opening of a United Colors of Benetton store, the most colorful and vibrant Italian brand becomes part of the MDL Group portfolio.
1999
MDL signs a franchise partnership agreement with Ermenegildo Zegna Holditalia and opens the first boutique of Zegna, the world-famous luxury menswear brand.
Opening of the Sisley store.
2001
MDL Group is the official representative for Bulgaria of the Italian brand Furla and will open two stores in the next few years. Furla is a brand that captures the spirit of the times by combining innovative design with functionality.
Opening of a MAX&Co store.
2002
MDL is opening its first multi-brand boutique, Trend Box, which brings together a constellation of world-famous fashion brands under one roof, including Zimmermann, N21, Moschino, Paul Smith, Camilla, Kenzo, Yuzefi, Ulla Johnson, Forte_Forte, Materiel, Solace London, and others.
Opening of the Motivi store.
2007
Opening of the D&G boutique.
In the same year, MDL Group opened a new store from the MaxMara Fashion Group's portfolio of fashion brands - Marina Rinaldi, whose collections include specially designed high-end knitwear. >In the same year, MDL Group opened a new store from the MaxMara Fashion Group's portfolio of fashion brands - Marina Rinaldi, whose collections include specially designed high-quality garments tailored to the characteristics of the larger female figure.
2009
The company also established the first online store for these brands on the market in 2009. Today, the online store is a starting point and main destination for online shopping on the Bulgarian market and generates significant traffic from consumers who are fans of the most select global fashion brands.
2010
The company is developing a concept for MDL multi-brand stores, which aims to make it easier for Bulgarian consumers to access upper class fashion in shopping centers: Serdika Center, Paradise Center, and Sofia Ring Mall. The fashion brands included in the MDL store portfolio are: Weekend MaxMara, Marella, Philosophy di Lorenzo Serafini, Agua by Agua Bendita, Plan C, Pennyblack, Marc Cain, Visona, Clergerie, Lorena Antoniazzi, Mos Mosh, Baci Milano, Elina Linardaki, Carlotha Ray, L'Idee, and others.
2015
MDL Group is a franchise partner of Brunello Cucinelli, a luxury brand that stands out on the global fashion scene and is known as the "king of cashmere." It is opening a single-brand boutique at 4 Saborna Street to introduce Bulgarian connoisseurs of refined luxury to the brand's delicate aura, emphasized by the highest quality noble fabrics. Saborna Street to introduce Bulgarian connoisseurs of refined luxury to the brand's delicate aura, emphasized by its highest quality noble fabrics.
In the same year, the multi-brand boutique DRESS CODE opened its doors - home to the most famous and luxurious fashion brands in Bulgaria, including Dior, Givenchy, Dolce&Gabbana, Lanvin, Tom Ford, Harithand, Linda Farrow, Khrisjoy, Greta Constantine, and others.
2021
It began operations in the Food & Beverage sector with the opening of Coffee Fellows, an international chain of coffee shops offering a variety of flavors and recipes with a commitment to environmental responsibility.
2022
Opening of a multi-brand boutique for high-end children's clothing, "DRESS CODE Kids," at 5 Lege Street, offering fashion brands such as Brunello Cucinelli, Zimmermann, Camilla, Moschino, Tartine et Chocolat, Fay, GCDS, and others.
2023
Opening of the MDL multi-brand boutique at 5 Lege Street, where you can find collections by Marella, Weekend MaxMara, Pennyblack, Visona, and Mos Mosh.
